The Secret Weapon of Great Brands written by John Jantsch read more at Duct Tape Marketing
Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Laura Ries, globally recognized branding strategist, bestselling author, and president of Ries & Ries. Laura shares insights from her new book, “The Strategic Enemy: How to Build and Position a Brand Worth Fighting For.” The conversation explores […]
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